Fujifilm GFX 100From real comments

Verdict distilled from 42 mentions across 13 aspects in comments under product review videos.

Positive sentiment51%
PROS 51%
CONS 49%

Rank based on 42 mentions across 13 aspects

View the verdict as

Buy this if...

  • You prioritize dynamic range and 16-bit tonal depth over speed or portability
  • You want medium format quality at a lower price than rivals like Phase One or Hasselblad
  • You mainly shoot landscapes, portraits or studio work where ergonomics matter less

What users love

Skip this if...

  • You need fast, reliable autofocus for action or event tracking
  • You shoot quiet or fast-moving events reliant on electronic shutter
  • You want compact ergonomics and simple menus over raw image quality

What users complain about

Compare in seconds

Based on user comments

Best choiceBest value
1Budget
Fujifilm GFX 50S~$6,499 · 1.5× cheaper
Excellent compatibility with adapted vintage lensesOutstanding image qualityStrong value on the used marketSlow and unreliable autofocusFirmware and menu quirksLack of a fast native normal lens
Fujifilm GFX 50S~$6,499 · 1.5× cheaper
Excellent compatibility with adapted vintage lenses
Outstanding image quality
Strong value on the used market
Slow and unreliable autofocus
Firmware and menu quirks
Lack of a fast native normal lens
2Budget
Phase One XF~$6,990 · 1.4× cheaper
Exceptional image quality
Phase One XF~$6,990 · 1.4× cheaper
Exceptional image quality
3Value
Phase One P20~$14,990 · 1.5× pricier
Best Unlocked With Capture OneClean Files at Base ISO 50Distinctive Film-Like CCD LookRequires Capture One WorkflowLow Base ISO Limits FlexibilityCCD Noise in Bright Conditions
Phase One P20~$14,990 · 1.5× pricier
Best Unlocked With Capture One
Clean Files at Base ISO 50
Distinctive Film-Like CCD Look
Requires Capture One Workflow
Low Base ISO Limits Flexibility
CCD Noise in Bright Conditions
4Budget
Fujifilm GFX 100S~$5,999 · 1.7× cheaper
Exceptional image quality and color tonalityExcellent native lens lineupStrong value versus full-frame and other medium formatUnreliable autofocus trackingHigh price for many buyersBulky for extended carrying
Fujifilm GFX 100S~$5,999 · 1.7× cheaper
Exceptional image quality and color tonality
Excellent native lens lineup
Strong value versus full-frame and other medium format
Unreliable autofocus tracking
High price for many buyers
Bulky for extended carrying
5Budget
Fujifilm GFX 100 II~$7,499 · 1.3× cheaper
Exceptional image quality and color scienceBreakthrough speed for medium formatGenuinely usable video for medium formatAutofocus still unreliable for moving subjectsBulky body and poor ergonomicsHigh price limits accessibility
Fujifilm GFX 100 II~$7,499 · 1.3× cheaper
Exceptional image quality and color science
Breakthrough speed for medium format
Genuinely usable video for medium format
Autofocus still unreliable for moving subjects
Bulky body and poor ergonomics
High price limits accessibility
6Value
Phase One XT~$15,990 · 1.6× pricier
Exceptional image detailUseful shift and rise/fall movementsOutstanding dynamic range and color depthNo tilt or swing movementVery high priceNo autofocus
Phase One XT~$15,990 · 1.6× pricier
Exceptional image detail
Useful shift and rise/fall movements
Outstanding dynamic range and color depth
No tilt or swing movement
Very high price
No autofocus
You are here
7Budget
Fujifilm GFX 100~$9,999
Exceptional dynamic range and tonal depthOutstanding image quality and resolutionSatisfying upgrade and switching experiencePoor ergonomics and build feelProblematic electronic shutterHigh price and availability issues
Fujifilm GFX 100~$9,999
Exceptional dynamic range and tonal depth
Outstanding image quality and resolution
Satisfying upgrade and switching experience
Poor ergonomics and build feel
Problematic electronic shutter
High price and availability issues
8Value
Phase One P25~$19,990 · 2× pricier
High PriceImage Resolution ConfusionMounting Adapter Difficulty
Phase One P25~$19,990 · 2× pricier
High Price
Image Resolution Confusion
Mounting Adapter Difficulty

Who wins on what (similar price)

Ranked by what users actually praise

Overall Impression

The image quality and dynamic range consistently blow users away. Multiple commenters highlight the camera's shadow detail, tonal gradation, and 16-bit depth, saying images stand out even in downsized JPEGs or unedited prints. One user described watching underexposed shots 'magically appear' like a Polaroid developing. Photographers switching from Canon R5 or Sony bodies cite the print results and dynamic range as the deciding factor, with several calling the working experience genuinely joyful despite the price.

Handling and menus are a persistent sore point for many owners. Several users describe the body as bulky and plasticky with a slippery vertical grip, small buttons, and an overcomplicated menu system compared to Hasselblad's X2D. One reviewer got a blister after three days of handheld use and called it a love-hate relationship, loving the images but hating holding the camera. Button layout differences between vertical and horizontal grips add further friction for some.

The electronic shutter and autofocus lag behind expectations for the price. Commenters report the electronic shutter is 'almost unusable' due to rolling shutter and warping, traced to an IBIS timing bug, which would be unacceptable for paid event work. Autofocus is criticized as weak even versus Fuji's own APS-C line, with limited focus points compared to modern full-frame systems. Some note firmware updates and phase-detection engagement can improve focus performance somewhat.

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